Sign
The sign in the image is a poster for an Arts Show. It's presumably linked to Typography.
Signifier
The Signifier in this image is the dark red, scarlet even, bold horizontal text with the show title and date standing out in the middle of the poster. There is also grey/white typographic text behind the red text which in the way it is printed on; looks collage-like. And behind all of this text is a business newspaper.
Signified
The scale of the deep read Typography is ultimately eye-catching. The poster itself isn't anything special, it isn't amateur but it isn't brilliantly designed either. What is good about this poster though is the way the appealing red text stands out on top of the faded text and the business paper; it's dark, grungy and brooding and leaps out above the light background in this urban piece.
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