Tuesday, 27 April 2010

Expressionism Advert



I don't even know what this advert is for...

This is a short advert but all in all I think it's an effective one. What I think is highly noticable in this is the distortion of the backgrounds behind the pale, odd woman who keeps putting her head to the side and popping up out of nowhere. I think the backgrounds in this are pretty intreaguing in the simple patterns and bizarre structures which remind me of optical illusions and greek structures, art and architecture. I think the way the camera moves and the way it zooms in and out focusing on certain things and the quick flashing imagery is similar to the 'Metz' Judderman advert in all it's splendour and mystery. This advert is another example to modern expressionism and a duality of light and dark to create depth and character to the ad.

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