Tuesday, 27 April 2010

Lika Gum








































I think these are brilliant posters and are fascinating visually, and make you not want to look away. As great as these posters are however I really don't see how they'd relate to the gum. "Out of this World" is the tagline, the gum may be out of this world but I think the posters may be too dark, creepy, strange and photographic for a gum advert. Even the Lika Gum logo; green and blue splats are colourful and bold. Maybe it would have been more suited to a cartoon poster with like green aliens playing tennis with a piece of gum on Mars or something. Something less dark and more children and consumers can relate to. Other than that I do like these posters and they do look eerie... like they should be posters for horror films. Not bubblegum.

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