Kenco Vs. Douwe Egberts

Just by these advertisements you can see a very blatant difference in the products. By the way the coffees are commercialized to the audience you can make a great assumption as to the pitched quality of the products and the type of consumer it'll attract. The Douwe Egberts' coffee (although less popular), the advert is arty, it's black and white, includes good looking people, it's dark, black even! the candle flows, the only light in the room. The music, smooth and quiet; totally sums up the mood of the advert, in duality with the charming frenchman. This advertisement is far intellectual and dark. It's richer and pitches quality. This type of advert and the coffee will attract people with a certain rich taste. And al the more expensive.

And remember the way a product is advertised heavily reflects the type of person it attracts. You could go as far to say that the way it is advertised is more important than anything else to do with the product.

Now, the Kenco. A very popular coffee, mild, tasty, average. This coffee, cheaper and common is pitched in the advert in a friendlier way, it includes elderly, children, normal people; people we see everyday. Not good looking models, blindfolded in a dark room. Kenco has a sense of humor to it's advertisement, as opposed to the emotionless Douwe Egberts'. The backdrop of the advert is a supermarket and a warm, friendly street. It relates to the people of britain, and it is a pure british coffee.

Out of these two very different advertisements, the Kenco delivers more. The Douwe Egberts' seemed too emotionless, that dark and mysterious that is is boring. The Kenco is the coffee of the regular british working man, with a little bit of humor, a little bit of taste, a family man, a friendly man, a man who drinks Kenco.