Surreal Metz advert

The Metz 'Judderman' advert is a modern day tribute to the old German expressionism movies. It's a cool effective advert which is mysterious and haunting. What makes this advert so intriguing is the contrast between light and dark. What is also highly noticeable is the constant zooming in and out effect with the characters in the advert and the switches of the time lapses making the characters walk at different speeds in different frames. This could also link back to the expressionism cinema era, for example George Melies classic 'Voyage to The Moon' in which the characters look like they're walking at a super high speed. This is because of the old cameras that the cameramen had to wind manually and had to keep going at the right speed or else the characters speeds would be incredibly uneven. What I also find interesting in the photography techniques in this video is the circular vignette effect. Throughout the video there is a border around the centre circle which is completely black in a sort of fisheye effect, at certain points of the video the circle zooms in and out of the characters. I think this is great for suspense. Especially when it zooms right into the characters face when The Judderman terrifies him. It is photography techniques like this which make such effective adverts, making you feel the fear and sympathy of the characters.